With little to no physical library space remaining in their offices, law firms are getting creative about where their law librarians should be, not only physically but on the org chart.
Some are choosing marketing.
Librarian knowledge of legal markets and first-hand understanding of client needs, along with their information science training and research skills, give them the mix of know-how and insight to optimize legal marketing and business development.
Blending some library and information center staff with marketing staff makes sense, and following are some of the ways law librarians can add value and offer support to marketing initiatives.
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